Banks & financial institutions
Retail and corporate banks, card issuers and payment providers facing increasing regulatory pressure, complex legacy architectures and growing customer expectations around digital self-service.
Customers
Working with organisations that treat trust as a feature – not a checkbox
I primarily work with banks, fintechs, identity providers and public sector organisations in Europe, but the challenges are often the same elsewhere: how to make trustworthy digital interactions simple enough that people actually use them.
Who I work with
Typical clients
Fintechs & identity providers
Scale-ups and established providers building products around identity, signing and onboarding – where trust is the product and the business model depends on getting it right.
Public sector & ecosystems
Agencies and cross-industry initiatives working with national digital IDs, eIDAS, and shared trust frameworks that must work for many different services and user groups.
Background
A long-term focus on digital identity
Before starting Setsaas Trust Advisory I spent more than two decades working in digital identity, including leadership roles at Signicat, SAP and the University of South-Eastern Norway, and contributing to industry organisations such as EEMA.
Digital identity leadership
Leading teams and products focused on identity, authentication and signing, helping organisations launch and scale high-assurance services.
Industry contribution
Active in European identity and trust discussions, including serving on the EEMA board and receiving the EEMA Lifetime Achievement Award for contributions to digital identity.
Advisor & speaker
Frequent speaker at fintech and identity conferences worldwide and advisor to the Global Trust Foundation, helping bridge the gap between technology, regulation and everyday user experience.
Problems I help solve
Example outcomes
Higher conversion in onboarding
Redesigning identity proofing and login flows to reduce abandonment while staying inside regulatory and risk limits.
Clearer architecture decisions
Helping teams choose between competing standards, frameworks and vendor offerings, and documenting the decisions in a way that survives re-orgs.
Better conversations with stakeholders
Giving product, compliance and technology teams a shared language for discussing identity and trust – and providing leadership with concise, understandable summaries.
Fit
Are we a good match?
If you have questions around digital identity, authentication, signing, eKYC or trust frameworks – and you want independent advice – there’s a good chance we’ll have something useful to talk about.